It’s a love story between the beauty of the Australian landscape and the desire for a natural style of the surrounding environment. Nature is the greatest inventor; EMU is just following her lead.
In 1971 in Geelong, Australia, was founded the Jackson Tannery, known for its sheepskin footwear.
In 1994 EMU brand was created.
EMU is one of the symbolic animals in Australia, with the characteristic of walking only forward, the distinctive peculiarity of “always looking forward” that the brand transformed into a value to be transmitted.