“I JUST WANTED TO SURF LONGER” – JACK O’NEILL
In 1952 Jack O’Neill founded the first real surf company in San Francisco, California.
In the 60’s he patented the term “SURF SHOP”, even if he never registered his idea.
Jack never stopped innovating and creating and he invented the “Super Suit”, an airtight suit for surviving the open sea.
Pat O’Neill, Jack’s son, invented the first surf leash, ideal for not losing the surfboard while in the sea.